Data Science in Advertising: Or a future when we love ads

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This talk would give you an in-depth overview of Real-Time Bidded (RTB) advertising systems, and why with increasing sophistication in ad-tech, in the future we will wonder why we ever hated ads. In particular, this talk will discuss technical challenges in ad systems and how we use Computational Advertising and Data Science to solve problems around Click Through Rate (CTR) Prediction, Auto-Bidding systems, Traffic Prediction, etc.

PyCon US 2015

PyCon is the largest annual gathering for the community using and developing the open-source Python programming language. It is produced and underwritten by the Python Software Foundation, the 501(...