×
Eventil - Find Tech Events
Official mobile app
FREE - In Google Play
View
×
Eventil
Official mobile app
FREE - In App Store
View
Video not available

Send us an email to hello@eventil.com

The Hyperloop Case Study: Where UX Strategy and an Innovative Transportation System Collide

0 0

Speaker Jaime Levy will discuss her recent role in defining the UX Strategy for the futuristic international transportation system called Hyperloop. The general public's understanding of Hyperloop is that it is a high-speed rail concept originally put forth by entrepreneur Elon Musk (SpaceX, Tesla, Paypal, etc.) back in 2013. But this revolutionary transportation system using pressurized capsules riding on air cushions is just a small part of the customer experience. The “big picture” solution is a unified network of digital touchpoints where shared big data and interwoven dashboard/app interfaces are seamlessly connected across multimodal transportation systems (i.e. bikes, tuk-tuks, ride-sharing services, buses, planes and the future Hyperloop rail system). This required a UX strategy that sought to dramatically improve how people transport themselves either locally or globally by making the time they spend traveling more productive and cost-efficient. What you will learn: Why an empirical practice of user experience strategy is crucial for devising digital products and customer experiences that people want, Disrupting massive legacy systems requires thinking about technology and stale mental models in new ways, Innovators need to set aside fears of privacy and feasibility in order to envision futuristic services or products for the common good of the general public and service providers, Why it's essential to​ focus teams on the primary utility and business model of the solution through competitive analysis and rapid prototyping​, That 20 engineering students with big data backgrounds can actually come up with UX strategy concepts if given the right direction and a lot of wiggle room for visionary thinking

ACE Conference

ACE! is the largest regional conference of its kind in Central Europe, attracting people from all over the region. We're really excited about ACE! 2017 which combines two one-track conferences into...