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B2B in the Digital Age

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Many B2B companies are struggling to leverage digital effectively in an increasingly consumer-focused world. With an intermediated model, episodic client needs, long-sales cycles, and a fundamentally people-driven business, many B2B customers now expect B2C-level experiences from their partners. Learn how digital has become more prevalent among B2B companies and is changing the way organizations think about marketing, even those that have traditionally avoided the latest wave of innovation.

MivaCon 2017

Laying the foundation for a strong business is a collaborative journey. As ecommerce professionals, we build upon the knowledge of our peers to be more efficient, more productive, more visionary. T...