Apple sold 4.1 million Macs in Q4 of 2010 -- an impressive number until you consider that they sold 7.3 million iPads, 9.1 million iPods, and 16.3 millions iPhones in the same timeframe. IDC reports that smartphones outsold desktop PCs across the board for the first time in history, and the trend is expected to continue in 2011. The mobile web is here, and this talk aims to help you get your website up to speed. You can make some subtle tweaks to your existing website to make it more mobile friendly -- accounting for the smaller viewport screen size, providing layouts for both portrait and landscape mode, and making your hyperlinks mobile-friendly. Or you can optimize it a lot by providing a dedicated website that leverages HTML5 local storage, application cache, and more. As the mobile ecosystem continues to grow and fragment with devices from smartphones to tablets -- running iOS, Android, WebOS, and everything else -- having a coherent mobile web strategy can help smooth out the bumps and move you from a "one size fits all" mentality to a more adaptive, right-sized approach to web development.