Personalisation is all around us. It´s unquestionable that personalisation helps us improve the shopping experience as well as conversion. It´s a win-win for the customer and retailer. But implementing it in travel can be challenging as hurdles emerge for various reasons. We want to focus on those, discussing the best ways to define pragmatic approaches to address them. Join us and discover how to make personalisation usable on a large scale - and deliver a great customer experience.