It was Ruby on Rails that called my attention back in 2005. There were not many people using Ruby in Brazil back then. There were no established community and no market to work with. So, I had a dilemma: I want to work full time with Ruby, but there was no market for me to work for. What to do? Move to the USA or give up and continue in the ever growing Java market. Or maybe, take a completely unexpected route: create my own local market. Impossible? Reckless? In this talk I'd like to explain why I like Ruby and how it enabled us to grow a sustainable community and market in Brazil. As a short summary and spoiler for the talk: yes, there is now a very good and healthy local market for Ruby in Brazil, several small and big companies using Ruby, several consulting companies offering Ruby services, lots of great developers contributing back to the global community, big conferences such as our own RubyConf Brazil. So yes, it worked! And no, I didn't have to move out to the USA to work full time with Ruby!