Decoding Your Customers

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In this session, I'll talk about how to understand your customers - how they're behaving, how capable they are of learning and changing, how they make decisions, what they care enough about to pay money or attention to fix. It's not easy. Most of you have probably gotten feature requests, built them, only to find that your customers still weren't happy. Why? Because humans are terrible at expressing what they want. Blame cognitive biases (and learn how to counteract them). We'll talk about how to outsmart your brain and decode what your customers want through asking smart questions and listening well.

Øredev 2017

Øredev is the perfect blend, with one day of in-depth pre-conference workshops and three days of sessions, you will get tons of inspiration and learning to keep you creating your best work all year...