×
Eventil - Find Tech Events
Official mobile app
FREE - In Google Play
View
×
Eventil
Official mobile app
FREE - In App Store
View
Video not available

Send us an email to hello@eventil.com

Designing the future of Augmented Reality

0 0

Until now, augmented reality has so far been mostly a sci-fi vision that overlays visual information to what we see in the physical world. It’s widely perceived as a “cool and interesting feature” for brands and advertising, but doesn’t have much practicality yet. To harness the real power of AR, which includes geolocation, image recognition, we believe that a more utilitarian visual search would be next. To design for such possibilities, we begin to question even the fundamental basis of AR. For example, what would AR become beyond a rich visual layer? Will this change people’s motivation and behavior to use AR? How can we redefine AR to be a tool to give augmented information on objects? And how we can speculate its usage in the future?

Interaction16

The 9th annual interaction design conference organized by IxDA, takes place in Helsinki from 2-4 March 2016.