For years the sector has been trading on the fact that customers need travel agent expertise to make the most of their experiences. Today’s customers expect instant engagement, and with Google and AirBnB offering many answers (from flights and hotels through to suggestions on what to do) how do we stay relevant? Steadily, we’ve had to improve our outreach, smarten up our marketing and messaging to make sure we’re found – and constantly find new offers to entice and engage. But that’s not enough. We’ll look at the technology you need to stay relevant in today’s age of engagement, look at how smart application of tech innovation can help you surface content and serve customers more quickly and to excel in an up-close-and-personal ‘now’ economy. Investing in the right technology matters to your business and how you’ll grow. Join our session to find out what matters.