Netflix, Twitter and Amazon have been on everyone's lips in the developer community for their challenges in handling huge data volumes. Non-IT companies like car manufacturers, energy providers or production industries weren't demanded with these requirements until the near past. In the last years they began to understand that processing tons of measurement or production control data requires new technological approaches. And this even applies to companies who want to track and analyse user behaviour. The session will provide a closer look to the architectural design challenges and solutions from several customer projects.