In ten years, smartphones have completely changed our habits. It took Twitter 780 days to reach 10 million downloads. Super Mario Run did it in 4 days! And at the same time, reached $100 million. The users are there. But our interfaces have barely evolved. It’s time to change that. SUIs are a new field. They are the iPhone to the Nokia and BlackBerry of 2007. They are no longer designed for millions, they adapt to each one of us. According to our personalities, our backgrounds and our emotions.