We used to release one product, once a year, built by one team. Today we have teams of hundreds of developers creating a multitude of software packages that are released multiple times a day.How did that happen?! In this talk, we’ll give you the answer: As the good old advice of Computer Science goes, “If it hurts, do it more often!”. Suddenly, we realized that what we do during the “Release Month Code Freeze” is actually a lot of repeatable, automatable steps. So, we called in the machines.