Design is rapidly becoming the hot new business trend, as companies large and small realise the benefits design can bring to their bottom line. However it’s not quite as simple as hiring a bunch of designers and expecting them to thrive. Bringing design into your organisation requires understanding, effort, and a commitment to change. In this session design expert Andy Budd will take you though 100 years of design evolution. He’ll explain the 4 orders of design, the usability challenges of working on the Death Star, and why early hair dryers had the tendency to set their customers on fire! With a shared understanding of design, he’ll demonstrated how design is finding traction is some of the most unexpected places. More importantly he’ll explain how you can take full advantage of the opportunities design has to offer, ideally before your competitors do the same. This will be an entertaining, engaging and enlightening session, so you won’t want to miss out.