What is creative leadership? A Creative Director, dressed in black turtleneck, dictating every single detail? Cool! Would you work for that person?Creative leadership is more than finding a perfect form, much more than arriving at perfect concept. It is about creating a space and culture for creativity to happen. It is about fostering growth.In this talk you will hear the daily realities of leading a creative team. I will share my decade long learnings—wins and failures—of leading design that made successful products happen.