So you are technical genius and you have the software community commits and contributions to prove it. Therefore your value to an employer is obvious...you should earn a fortune! Does this assumption hold true for the current and future trend in business? What does business value, historically, now and most likely in the future? My talk explains why you are not a resource or an asset. You are an investment. This talk explains what is needed from you and from the business to unlock the value of the investment in you and your career.