What happens when you mix a digital agency with damn good coffee? You create the perfect space to test, observe, iterate and repeat. Imagine a future where you can design a transactional digital product and have users test it live in real scenarios. Huge is bringing this idea to life by launching a cafe in Midtown Atlanta. This cafe will act as a creative testing environment to develop and deploy advanced digital retail solutions for customers and clients. In this session, we will discuss the value in investing experiential technology, and the insights gained when you can test quickly, often, and live in a public setting with social and environmental pressures. We will be closer to our users than ever before.