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Identity theft is scary, but so is cancer: Bringing the insights of design for behavior change in health and fitness to cyber security

Target, Sony, Ashley Madison. Cyber security is big news these days. Yet, despite the current focus on keeping data safe, user interactions with security products do not reflect many of the advances interaction design has made in the past ten years. From top to bottom, the cyber security industry has relied on fear to motivate its customers and users, but this is starting to shift. As designers, we have an opportunity to be part of this shift and to create a better and safer experience for our users.Designers working in the field of health and wellness have learned that just waving a terrible possible future in front of people does not motivate behavior change. In this talk, we will take a rapid fire look at examples of security interactions and ask how the insights from other areas of interaction design can be applied to achieve better outcomes.