Data analytics, business intelligence, data visualisation, big data, machine learning, data scientists, decision platforms, predictive analytics, Intelligence as a Service (IaaS) are all buzz words heavily used over the last few years. But what have been the tangible benefits of business data programs and what are the looming issues on the horizon? With over 25,000+ practitioners, 6,500+ customers and 11,700+ data projects delivered globally, Cognizant has a great deal to share in terms of best practices and stories in data management. As an industry we strive to provide hyper-personalisation and the gathering and use of personal data is key to that, but doing so may have many pitfalls…..A key focus area in this session will be to raise awareness of the new General Data Protection Regulation (GDPR) which becomes enforceable from May 2018. How can an enterprise review of your customer’s data create not only competitive advantage but also ensure that you are compliant with the latest data protection regulations? How do you balance privacy versus hyper-personalisation?This session will review best practices in customer data management and provide essential learning points to achieve compliant 360 views of customers.