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Introduction to User Experience Design for mid-core games

Talk will focus on user experience design in digital games - one of the most popular mediums of contemporary digital design. It aims to introduce listeners to issues related to entertainment products, where often highly complex game systems must be introduced to users who are motivation for using the product is to be entertained. Focus is on “mid-core games”: often mobile, usually free-to-play, socially focused, complex but easy-to-grasp games. From viewpoint of a user experience designer, mid-core market is one of the most challenging and interesting areas of game UX.