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Connecting with Motion. The Choreography of In-Between Moments.

The workshop explores how motion design can turn often overlooked in-between moments in user interactions into delightful signature brand experiences.These are things that impact the overall impression of our experience. In the digital world this is often overlooked and users are left guessing after an interaction. With small adjustments to your process you can make sure that you minimize the impact of long loading times and completely remove elements of confusion.You will learn the pros and cons of different prototyping tools, why merging tools are important to create motion and interactions.We will then focus on After Effects and Proto.io to create within the workshop an interactive prototype.Key points;Designing for the in-between moments of an experienceMerging motion design & interaction designDesigning without the boxesToday technology has reached a point where animated interfaces are common, whilst having little effect on performance. They are often used to make products look prettier and add some flare to a splash screen. We believe that animation is a tool that should be used for function first and foremost.

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