Last year, the New York Times - one of the most prolific producers of infographics - decided to drastically scale down interaction within them. Everything more sophisticated than scrolling would be the utter exception. The reason: barely any of their visitors interacted with those graphics!. Is the Times thus accepting a sad reality or are the reports of the death of interactive infographics greatly exaggerated? In this talk, Dominikus will explore the promises and limitations of interaction in infographics. Using some of his projects, he will demonstrate how interaction turns infographics from mass media into something very personal. Doing them right therefore requires a deep knowledge of the audience, their contexts and their goals. And while producing interactive infographics can be risky and expensive, Dominikus argues that often it's still worth doing: in the worst case interaction makes people miss half of your data, but in the best case it can turn datasets into truly unique personal experiences.