We are witnessing a rapid adoption of design thinking in recent years. There is mounting evidence of successful transformations of companies across industries. This change also leads to disruptions and a reshaping of traditional value chains. In this talk, we'll explore the paradigm shift brought about by the design thinking approach. We will explore a design maturity model to frame conversations around how design thinking will impact your business. And, we will discuss a framework for action to drive change in your business. The shift to design thinking is already happening; how is it impacting your business?