Part of the reason why companies do not apply a design approach to improve their customer's experiences, is simply because it is difficult to do. Creating persona, mapping out customer journeys, applying service design techniques, etc. All quite excellent tools, but using them can be quite daunting if you lack the training. Kazuya Nakamura has therefore created a tool for non-designers to help them take a design approach to their product development: the Service Diorama.
During this workshop, participants will practice mapping the end-to-end and surface-to-core of the Airbnb service ecosystem using Service Diorama. Participants will work together as one group to zoom out and see interactions at macro level. Following this exercise, the group will be divided into three to zoom into micro level interactions. By the end of the workshop, participants are able to use Service Diorama to understand the service ecosystem of any application by themselves.
Kazuya Nakamura (Twitter: @kzynakamura) has worked for Microsoft for 18 years before moving here to Amsterdam. His first project involved service design for Windows 95 and he has since worked in various positions across Asian countries before starting his own company qeuep.
18:30 - Opening: registration, food & drinks 19:00 - Workshop (2 hours, with a short break) 21:30 - Closing drinks
Registration opens 7 days before the event, on Thursday at 12:00PM (noon).
Amsterdam UX charges a small fee for these workshops. We try to keep the workshops as small scale training sessions. Any funds that are left will be spent on other organized community activities and gifts for speakers.