Workshop: Google Analytics by Martijn van Vreeden

Feb 17, 2016 · Amsterdam, Netherlands

Almost every website is being tracked by webanalytics solutions to gain understanding about website behaviour. Analyzing behavioral patterns can give you a better understanding of the use of the website and help you optimize the platform. During this 2 hour workshop we will get handson experience with the most popular webanalytics solution on the market, Google Analytics.
After the workshop you will be able to effectively use Google Analytics for general reporting purposes and basic analysis. We will run to many of the functionalities of Google Analytics, for example:

Custom reporting
Segmentation
Scheduled reports
Setting up automatic alerts
and many more

A basic understanding of Google Analytics is required to get the most out of this workshop.

Facilitator
Martijn van Vreeden is an independent digital analyst. He is currently working for clients in food, e-commerce and B2B. Martijn has built up almost 10 years of experience in digital analytics and conversion optimization, developing processes, implementing webanalytics technology and generally helping businesses grow with the use of digital data. Martijn is also part of the digital analytics professionals group to futher the professionalization of webanalytics in the Netherlands and the organiser of MeasureCamp Netherlands.
Host
To help create first class digital products, Valsplat harvests user insights for design teams with UX research and advice by involving real users in agile design processes.
Schedule
18:30 Welcome pizza & drinks
19:00 Workshop "Google Analytics" (2 hours, with a short break)
21:30 Closing drinks
Registration will be opened on February 8 at 12:00
Amsterdam UX charges a small fee for these workshops. We try to keep the workshops as small scale training sessions. Any funds that are left will be spent on other organized community activities and gifts for speakers.
More updates and info on this page or on Twitter @AmsterdamUX

Event organizers
  • Amsterdam UX

    This community gathers everyone interested in UX and users. We talk about UX and things related to it: interaction design, visual design, user research, sketching and prototyping. We also reveal the role of UX in the development process, marketing, business, everyday life. We share our experience, we present our actual projects, we analyze trends and more. How we do it: through a regular mont...

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