To be content marketing or not... this is just one of the questions for us this month at the WordPress London meetup. We'll also be looking at the subscription based business model for generating income with WordPress.
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Why are we writing all these blog posts?
Are you a growth-hacking marketing guru, creating compelling content that resonates with your target audience and drives value?
Translation: Do you write loads of blog posts and eBooks hoping people will one day buy your stuff?
Sounds pretty stressful.
In this talk, Alice will look at the reasons for writing things online and argue that it isn’t realistic, or necessary, to constantly churn out loads of content.
Together, we’ll throw off the content marketing shackles and focus instead on creating UX-led, well-written core website pages.
You’ll go away with the tools needed to create your own content strategy that includes:
• Realistic user personas
• Your brand’s tone of voice
• An SEO strategy
• UX-led page structure
Presented by Alice Still. Alice does copy and content strategy at Unramble. Specialising in tone of voice, she likes creating website content strategies that focus on the user. Alice is an organiser of WordCamp Brighton and WordUp Brighton, and cares about community and inclusiveness – both online and off. Follow her @alice_s_still.
Moving to PHP 7
WordPress By Subscription. The recurring business model that saved my business (and my sanity).
A profitable 'micro' 13 year old web development business was close to failure...2 years on, I share with you how I turned this around, with WordPress at the 'Core' of my new recurring business model. The mess I was in, the lessons learned, the happy ending and my love of WordPress and its Community will all be revealed...
Presented by Elliott Porter. Elliott owns and runs Weblake, a small WordPress Consultancy, from the funky Bath Road Studios in Bristol, U.K. Weblake provides its customers with a wide range of specialist WordPress services.
Elliott was a member of the Design Team for WordCamp London 2017.
Aside from caring for his valued customers and their websites, his spare time is spent studying to improve his WordPress, web development and business skills.
In his ‘spare’ spare time Elliott is an active drummer with a love for heavy rock (being part of an Iron Maiden tribute recently). Follow him @weblake.
Running Order (STC):
18:30 - Arrive for networking and refreshments
19:00 - Opening remarks
19:10 - First Speaker - Alice Still
19:50 - wp_update_post
20:05 - Break
20:15 - Second speaker - Elliott Porter
20:50 - Closing remarks
21:00 - Social
The speakers and organisers would love to get your feedback for the sessions at this event: joind.in
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