WebSigCleveland.org - The ROI of Analytics

Feb 20, 2016 · South Euclid, United States of America

Justine Timoteo (@JustineTimoteo) of Insivia (@Insivia), a strategic marketing agency, will present on the return on investment of web analytics.

Analytics is a top priority for organizations, but one that is often ignored or misinterpreted. Knowing what tactics are working, how people are using your site, tracking goals and more, are imperative.

Often, analytics is challenging, with an overwhelming amount of data, new features, and no clear way to understand what the information indicates. Our goal for the event is to provide a foundational level to understand analytics and see tactics for interpretation.

Justine Timoteo is a Marketing Strategist at Insivia, who serves as a high-level advisor and go-to person for strategy and customer happiness. Most of her days are spent developing marketing plans that incorporate content strategy and creation, SEO, demand generation tactics, and marketing automation. 

When she’s not developing successful strategies or reading up on the latest marketing trends, she’s off exploring Cleveland or adding stamps in her passport. Connect with Justine on Twitter and LinkedIn.

Please see the meeting location map and directions for the room location. Please go to WebSigCleveland.org for more meeting information.

Event organizers
  • Cleveland Web Design and Development Meetup

    Welcome to our meetup!  We realize you have many options of various MeetUps to join, thank you for reviewing our community.  We hope you find it as beneficial as you need it to be. Whether you are at a Kathy Sierra and Kent Beck level or an aspiring programmer who just got done learning html and CSS, this group can be for you!  The personality of the group is to be relaxed, open to various styles and methodologies and to help each other professionally and personally and who knows... you may just develop yo

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