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Merger and Acquisitions can make or break your product strategy. With all the hype and excitement of a potential deal, whether you are being acquired or doing the acquiring, you role as the product leader is to focus on the product during the process and transition.
- Making the case for an acquisition means considering the whole product
- Integration after the acquisition involves keeping the customer first in mind
- Product Management focus on Go To Market and Sales Integration is critical
Meet the Speaker: Bill Erdman
Bill Erdman is a high-tech product management veteran having worked in this profession for the past 30 years. Bill’s specialty is in product areas that are disruptive, where new product entrants challenge the norms of an existing market. Bill has experienced many of the business and product risks associated with bringing disruptive products to market, where companies under invest as the outcomes are unknown, and then acquire to catch up . Bill has on-boarded several of these acquisitions into much larger companies as a former senior director of product management for both Cisco and VMware.
View the Speaker's LinkedIn (https://www.linkedin.com/in/berdman/)
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