Virtual - Go To Market Strategies

Jan 26, 2022 · Raleigh, United States of America

Becca Byers, Senior Product Marketing Manager at CentralReach (centralreach.com), will present: Beyond the Launch -- Go-to-Market Strategies from Concept to Adoption

Product Marketing Managers are often best known for their work in bringing new products or features to market. But there's more to it than that! This talk will briefly highlight how Product Marketers can use competitive intelligence, (re)positioning, and enablement tools to support the product and sales functions -- and help a product to ride high on the adoption curve!

This is a partner event from our friends at Product Tank Pittsburgh

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  • ProductTank RTP

    ProductTank RTP provides an opportunity for Product Managers working for (or wanting to work for) digital/web/mobile companies in Raleigh/Durham area to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small. We also welco

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