UXNight: Content Strategy for a Better Experience

Jul 25, 2014 · San Francisco, United States of America
Schedule: 6:00pm - 7:30pm: Networking, Food and Beverages. Hosted and Sponsored by Yammer7:30pm - 8:30pm: Presentation with Jonathon Colman8:30pm - 9:00pm: More networking and wrap-up 

What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:

What content strategy is (and isn’t!)
Why “content” means more than just words
The 8 core components of content strategy
The 5 key impacts of a strong content strategy

Jonathon Colman, Content Strategist at Facebook 

For nearly 20 years, Jonathon Colman has helped people build, find, and use the best stuff on the Web. As a member of the Content Strategy team at Facebook, he helps make Facebook better, easier to use, and more delightful for over 1 billion people around the world... including people just like you.
Previously, Jonathon led a team to win two Webby Awards at The Nature Conservancy, pioneered agile marketing at REI, and served as a Peace Corps Volunteer in West Africa.
You can follow Jonathon on Twitter @jcolman. 
*All tickets are non-refundable and available on a first-come-first-serve basis.

Event host and sponsorYammer is the leading enterprise social network for businesses to get work done smarter and faster. Check out career opportunities at Yammer. 
Ticketing and community sponsor and partner.Eventbrite is changing the way people get together. Join them!

What is the refund policy?The deadline for refunds and event credits is Tuesday, July 22, 2014 at 11:59pm.  After this date we will not be able to process refunds or apply event credits.   
I plan on driving.  Where do I park?  There are a few parking options near the event venue and can be found on parkinsf.com.
How to I transfer my ticket to another person? Instructions for how to update ticket registration information can be found here.  
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