Learn how to understand your website audience's needs through user research.
There are lots of steps in creating a website, but before designs are put to paper or code, you have to know your audience and who you are designing for. In this class, we'll focus on how you can research and interview potential users, and create a product that is direct and meaningful to your audience.
Before you can create a product, you must clarify who your users are and what they need. With user research, you and your team will be able discover what your target audience desires and expects from you -- so you can build a successful product for your customers.
User research will also be able to provide data for any design decisions made throughout the project, hereby helping you tackle the “If I were the user…” comment from others on your project team because we are not our users.
This class is for anyone who is interested in exploring user research techniques and diving deeper into the user experience design process. All technology specialties are welcome.
In this course we will cover:
• What user research is and why it is important and valuable
Provide an overview of other UX research methods
• How is user research different from usability testing
• How to plan and conduct a research study
• Types of user research techniques, focusing primarily on interviewing
• How to write interview questions
• How to fit user research into your process
• Getting buy-in from your colleagues and clients
• How to communicate research findings and make them actionable
We recommend Intro to User Experience (UX) as a prerequisite to this course. Otherwise a baseline understanding of user experience (UX) principles is recommended, but not required.
About the teacher:
Amy Quinn is a builder and investigator by nature, and considers herself fortunate to have found a way to exercise these strengths as a UX leader, strategist, and researcher. She has worked with a variety of companies over the past 15 years, such as Microsoft, IBM, LexisNexis, and Allstate, and most recently was a UX research and information architect lead at Comcast. Outside of work, you can find her in a yoga class, hanging with her family, making crafts, or reading.
Questions about the class? Contact Meghan at [masked].
See our Assistance page for information on scholarships, laptops for loan, and other services. We'd like to help you benefit from our classes! (https://www.meetup.com/Girl-Develop-It-Philadelphia/pages/20559975/Need_Assistance
• Girl Develop It welcomes all genders and identities to our classroom. By entering this group, all community members agree to abide by our Code of Conduct (http://www.girldevelopit.com
REFUNDS AND WAITLIST
Refunds are offered only if the class is rescheduled/cancelled or in extreme circumstances. If you are no longer able to attend, please post your interest in selling your ticket in the comments. If you find a buyer, send a Meetup message to Amy with the name of the buyer. Do not change your RSVP in the Meetup event.
Unfortunately, GDI cannot offer a waitlist. If the class is full, please keep an eye on the comments to see if another student is interested in selling their ticket to you.
We aim to offer this class Twice per year. Timing varies based on teacher and venue availability. Keep an eye on our Meetup page for future class announcements.
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