People often assume that technical writers just write technical docs while marketing writers just write promotional copy. And then there's UX writing, which some people believe represents a completely new industry...with new skills to acquire and challenges to be solved. The reality lies somewhere in between. Some tech writers already perform UX writing functions without even knowing it. Some copywriters can successfully transition to UX writing while others cannot. The differences lie in the writer's understanding of UX concepts and in the terminology various industries use for content-related activities and output.
Come hear Michelle define UX writing and its challenges. She'll identify where they touch on tech writing and copy writing. And whether those UX writing challenges have already been solved by the older writing industries. She'll provide pointers on how to incorporate UX writing into your product development processes. She'll also describe the skills that UX writers need and what to look for when hiring a writer.
About the speaker:
Michelle has written product and promotional documentation; designed and sold medication delivery products; managed tradeshows and marketing activities; and been a product manager. She's a certified usability analyst. She currently aids the Society for Technical Communication in defining the next evolution in the tech comm industry by teaching writers how to incorporate usability and user experience concepts into tech writing practices. As a Sr. Information Developer at Micro Focus, Michelle works with the product manager, solution analysts, and software developers to build journey maps, site architecture, and wireframes. Basically, she ensures that the product flow and the user interface are designed so users don’t have to refer to documentation. That gives her more time to run usability tests and create contextual content that focuses on concepts, best practices, and user scenarios instead of step-by-step instructions.
Hosted by Micro Focus (NetIQ)
6:30 PM - 7:00 PM - Networking, Food & Drinks
7:00 PM - 8:00 PM - Presentation
8:00 PM - 8:30 PM - Q&A, Networking