What can design learn from behavioral psychology? How can we design for behaviour change? The Nudge concept is a collection of tiny little design hacks that can encourage people to make better decisions.
A nudge is like a tiny push towards a specific path without limiting the alternatives. A good nudge helps people and is not meant to mislead them.
Hi! I’m Tom Even, a product designer based in Israel. I work with startup companies and blog about creative thinking. I graduated from Bezalel Academy of Arts and Design, BA in visual communication. I’ve been fascinated by what design can learn from behavioural psychology after studying the "Nudge Concept" in Denmark.
18:30: Snacks & Coffee / Networking
19:00: Welcome & Intro
19:05: Presentation: Tom Even
20:00: Open Salon Discussion
*This presentation will be in Hebrew
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UX Salon 2017
Two days of intensive UX learning in Tel Aviv