The Dallas UX Book Club will be discussing the book "Bottlenecks: Aligning UX Design with User Psychology" by David Evans. He is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.
Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology.
Buy the book on Amazon. (https://www.amazon.com/Bottlenecks-Aligning-Design-User-Psychology/dp/1484225791)
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