UX Crunch at Home - Data & Design

Oct 20, 2021 · London, United Kingdom

Data is the backbone of solid UX. Without meticulously going through our research and findings, we'd never fully understand what it is customers are looking for from a product or service and we'd probably make a lot of bad decisions. The entire design process needs to be backed by the data that your researchers have harvested in order to create something that has been carefully crafted for your users with their best interests being kept in mind. It's important to keep data analysis as a consistent moving part of your design process that is constantly evolving as you grow your business. You shouldn't just keep an eye on your own statistics either, tracking competitors and their data not only gives you a better understanding of the market but may offer insight on ways to improve your business.

Qualitative and quantitative data offer different insights to your users experience, so may need to be handled in completely different ways. Join our speakers as they delve into the best analytical approaches of evaluating and re-evaluating your data harvesting techniques- alongside the results that they offer. We'll be diving into what jargon and tools are commonly used by professionals within the industry to see how they can be utilised and how they connect to one another.


Mike Oren - Sr Manager Design, Health Care Services Corporation
Scott Plewes & Roxana M Barbu, Chief Strategy Officer & Senior Cognitive and Behavioural Experience Researcher, Akendi & Macadamian Technologies
Ata Ülgenbay Kayacan, UX Strategist, SHERPA

Panel Discussion at end of the talks on : 'Making Design Artefacts Actionable'

Register for free here - https://www.techcircus.io/dataanddesign

UX Crunch at Home is proudly sponsored by:


Vinted are hiring!
If you'd like to check out their open roles, click the link below:

Vinted is the largest online C2C marketplace in Europe dedicated to second-hand fashion, with a growing community of 45+ million users spanning 15 markets. On a mission to make second-hand the first choice worldwide, Vinted helps members sell and buy second-hand clothes and accessories from each other, making shopping a mobile and social experience through one-on-one member interactions in its community.
Contact Daina Aleksandravičienė to find out more about Vinted and their job roles: [masked]


SHERPA is a UX design studio found in Istanbul, currently operating in London & Istanbul, focused on creating unique user and customer experiences.
Contact Oğuz Tan to find out more: [masked]

Zebra People

Zebra People specialise in digital recruitment – bringing together the smartest digital talent with the best-loved brands, leading agencies and innovative start-ups.
Contact Sam Gale to find out more: [masked]

Tickets are FREE, and you can watch the recorded even if you miss the live stream.


Event organizers
  • UX Crunch - London, No1 UX meetup in Europe

    UX Crunch  For more information follow us on twitter @theuxcrunch or check out our website www.theuxcrunch.co.uk  The UX Crunch is London’s largest user experience, networking events and conferences monthly. User  experience is one of the hottest debatable subjects within the digital world with networking and  learning key to UX professionals keen to develop their careers.  In a contract-heavy market, it’s always great to network with hiring managers and meet potential  connections that could help you

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