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UX Crawl @KLM Digital Studio

Aug 28, 2019 · Schiphol, Netherlands

KLM and AirFrance is a major global air transport player and a recognized leader in digital innovations. They are striving for seamless experience towards customers with diverse profiles, across a variety of touchpoints throughout the whole traveler’s journey.
At the meetup, the KLM UX team will share what are their day-to-day struggles and what do they do about them!

How do you personalize an app that is used by millions?
By Iris van Wijk https://www.linkedin.com/in/iris-van-wijk/
What is the KLM AirFrance UX strategy and how they translate it to their mobile app? Iris will share an insight into their transformational journey to build a better mobile platform for their customers all over the world.

What does it take to be able to ask you: “chicken or pasta”?
By Erika Nicks https://www.linkedin.com/in/erika-nicks/
Traveler is not the only customer KLM cares about, as designers they are also making sure that those who are facilitating all the magic around your travels (and behind the scene) would likewise have a smooth experience. How to handle complexity and foresee all the dependencies when several digital touchpoints involved? Erika will take you through the journey of a chicken from B2E to B2C and back.

AirFrance and KLM — it’s like a long-distance relationship, how do we make it work?
By Luiza Breier https://www.linkedin.com/in/luizabreier/
One customer journey – two airlines. The extra distance makes things … complicated! Emails – too modest, stakeholders – forgotten, assumptions – unspoken. Long-distance relationships may be tough but they have their own surprises too. How their differences make them a stronger team.

KLM (https://www.klm.com) has a rich history, an ever-increasing digital presence , and a rapidly expanding UX Team. Their aim is to become the most customer-centric innovative and efficient European Network Carrier.

18:00 Welcome: food & drinks
18:30 Talks
19:30 Drinks & networking

There is a limited number of parking spots in front of the building that is free before 19.00 for up to 1.5 hours with a blue Parking card; after 19.00 it is free with no time limit. Paid parking is also available in the general vicinity.

Event organizers
  • Amsterdam UX

    This community gathers everyone interested in UX and users. We talk about UX and things related to it: interaction design, visual design, user research, sketching and prototyping. We also reveal the role of UX in the development process, marketing, business, everyday life. We share our experience, we present our actual projects, we analyze trends and more. How we do it: through a regular mont...

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