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Using Airtable for Content Audits (Workshop!)

Sep 20, 2018 · Philadelphia, United States of America

Airtable makes it easy to build databases and spreadsheets—so easy you could use it to make a grocery list, but also so robust you could use it to build a CRM. Or, if you wrangle content, you can use it to make your content audits easier and more productive.

Using Airtable, you can get deep in the weeds of your content, and catalog your findings so you can move seamlessly to the next steps: drawing high-level conclusions, shaping content structure, and planning revisions. You can use Airtable for all things content strategy, and content audits are the perfect place to start.

This workshop is designed for people who are new to Airtable but familiar with the concept of a content audit.
Need a 101? Try this article: https://www.thinkcompany.com/2018/08/how-to-use-airtable-for-content-audits-part-1/

Do me a favor?
Vote for my workshop on this same topic at SXSW: https://panelpicker.sxsw.com/vote/86441

What to bring...
Ideally, bring a laptop to get hands-on, but you can follow along either way.

What we'll do...
--Show how to set up an Airtable for a website content audit
--Along the way, explain key features of Airtable
--Show the insights you can draw from a content audit using Airtable


Holly Munson is a content strategist at Think Company. Previously playing content-related roles in a variety of industries, including museums, magazines, higher education, book publishing, and health care, she’s a firm believer in the serial comma and the life-changing magic of tidying up.


• 6:30 - 7pm: Networking
• 7pm - 8:30pm: Presentation/Workshop

Special thanks to our sponsors Think Co. and SEER Interactive for their support!

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