E-meet Mike Youngblood, Benjamin Chesluk and Nadeem Haidary to hear their story behind the book 'Rethinking Users'.
Creating for others requires empathy for other people’s experiences. This is the essence of user-centered design. But there’s a problem: our basic conception of “the User” is outdated and incomplete for today’s socially and technologically interconnected world. As anthropologists and designers, our passion for exploration and discovery drove us to find a better way. We call this new approach “user ecosystem thinking”.
User ecosystem thinking questions some of our most fundamental conventions about users, what they experience, and how to design for them. It can boost our imagination and transform the ways we create for and with others — whether they are near or distant, in the present or in the future.
The talk will include:
An overview of user ecosystem thinking, brainstorming activities, and practical tools for putting this perspective to work in your own creative practice.
Why you should attend:
Learn about user ecosystem thinking, and how it differs from conventional ways of thinking about users in design and research
Explore how user ecosystem thinking can enhance your approach to understanding and designing for your users
ABOUT THE BOOK:
Rethinking Users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. This book, plus the cards and exercises that come with it, are a toolkit for a new way of thinking about users, user experience, and design.
Buy the book here:
MEET UX PASSIONISTS:
Mike Youngblood is Principal at The Youngblood Group, an innovation consultancy focused on social and environmental impact. He holds a PhD in cultural anthropology from the University of Wisconsin–Madison and has worked in design and innovation consulting since the year 2000.
Benjamin Chesluk is currently Senior Researcher for Ethnographic Research at the American Board of Internal Medicine. Ben has a PhD in cultural anthropology from UC Santa Cruz and has been conducting anthropological research to understand and improve health care since 2005.
Nadeem Haidary is a UX designer at Amazon Lab126 working on emerging technology at the intersection of digital and physical experiences. He holds a BFA in industrial design from Carnegie Mellon University and has worked in design consulting and technology since 2010.
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Where will the webinar happen?
We will be using Zoom for this event, you can participate both via your phone or your computer. If you're using your phone, make sure to download the app before the event.
Can I get the recording/slides afterwards?
Yes, all of our members have access to our Webinar Library, which will be uploaded shortly after the event.
SOCIAL MEDIA PERMISSION:
By participating you automatically give CPHUX permission to record the webinar with the intention of using it for internal self-improvements and for all CPHUX Core Community Members.
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