Update to Aesthetic Vocabulary: Importance and Acquisition

Sep 21, 2017 · Austin, United States of America

Some of the topics that you learn  relate to the
                                         Fundamental Aesthetic Vocabulary:

Proportion - Golden Mean, Fibonacci sequence, Golden Triangle

Hierarchy - UX/UI, more important = larger, less important = smaller

Composition - Grid Systems, Directing the Eye, Structure, consistency

Texture - textures elicit ‘feeling’ - rough, soft, hard, squishy

Repetition - consistency, familiarity, pacing

Conventions -  placement, function, consistency, familiarity

Line - shape, contour, where it directs your eye

Style - a genre that evokes emotion - combination of line, color, texture, convention

There is a consistent problematic theme that runs through startups and major corporations alike, having yet to find resolve: the communication barrier between designers and engineers.  Seemingly speaking different languages, designers convey expression and aesthetic to engineers, leaving engineers in a challenging position to decipher an artist’s vision while balancing technical considerations and constraints.  It’s a patience-consuming conversation that despite what processes may be implemented to help ease this exchange, there is simply no substitute for both designers and engineers having a stronger understanding of ‘the other side’.  

We’ll take a closer look at this dynamic, start building your own aesthetic vocabulary, and discuss ways to begin to bridge the gap between engineers and designers.

John Mastri

Self-taught as a coder (with a few exceptional mentors along the way) and self-motivated to become a multi-disciplinary designer, John Mastri has worked for the past 15 years in the advertising and technology industries creating unique and highly interactive digital and physical experiences.

Using technology as a medium, John expresses his ideas through thoughtful interactions, engaging visuals  and detailed motion design. His skill in both code and design has been sought after by a wide array of brands from Coca-Cola and Samsung to the U.S. Army and VW. Along the way John has created award-winning work (the FWA, Cannes CyberLions, One Show, London International Awards) and has been published numerous times in Communication Arts, Step Inside Design, Design Interact, Creativity Annual, .NET Magazine, How Magazine, and Applied Arts Magazine.

Upon graduating from California State University, Long Beach in 2002, John was immediately asked to serve as an adjunct professor. He has had the pleasure to teach a diverse selection of courses including typography, interactive design, UX/UI design, motion graphics, 3D product design, creative coding and projection mapping. Many of his students went on to work at top-level advertising agencies, design studios and technology companies such as RG/A, Wieden+Kennedy, Sony, Uber and Apple.

While still working as a creative and technical consultant, John's passion for education is taking the forefront as his ability to share his experiences and relate to his student's ambitions – as well as their struggles – has been well-received; evident in his student's elevated performance, technical understanding and self-defying accomplishments. The gratification of witnessing student progression and the personal relationships that develop continues to inspire John to expand his outreach into the creative community and further cultivate confident, well-equipped coders and designers.

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