If you belong to or run a tech startup, your website is going to be generating most, if not all, of your revenue. And because designing and running a website is no easy task, we’ve bought together 3 experts on content strategy, website analytics and community building to share their wealth of knowledge with you. By the end of the evening you’ll be armed with a list of tips on how to structure the long term growth of your website, what the website stats actually tell you and how to build a strong community that is engaged with your business.
6pm Doors open
6:15pm “Why your website can kill your business and 7 powerful ways to prevent it” Presenter: Joanna Pieters
Old information, overstretched teams, dissatisfied customers, expensive tech fixes – just a few of the dangers you’ll face with a website but no defined strategy for managing your content. Joanna will show you how to put in place a structure that grows with your business and keeps your website, apps and digital communications doing what they need to: making you money, reducing your costs and keeping your customers (and staff) happy.
7pm "You built it, they came... now what? Analytics tips, free tools and ways to improve website performance." Presenter: Michael Theodoulou
It’s not the number of page views that is going to get you sales so Michael is going to take you through all the website metrics you should be keeping an eye on and what they actually mean. He’ll also share with you his list of the best free tools to use for optimising your website.
7:45pm “Building an engaged community round your website” Presenter, Adam Baker, Blottr.com
Running a user generated content website requires a strong community and this is exactly what Adam has built with the highly successful crowdsourced news site Blottr.com. Adam will be sharing his experience and letting you know the do’s and don’ts of how to engage your users.
8:30pm Networking and drinks
Joanna Pieters, Founder & Lead Content Strategist, Alpha Content
Joanna Pieters is a content strategist, writer and speaker, and founder of London agency Alpha Content. A journalist turned publisher on some of the UK’s leading media brands, she has launched, relaunched and grown websites and magazines across numerous consumer and business sectors, from classical music to international finance. Her career spans small business, public sector and corporates, including IPC Media and the Press Association, where she was Publishing Director. She is an MBA from Imperial College, where she specialised in customer-focused strategy and entrepreneurship.
Michael Theodoulou, Web Behaviour Specialists and Tulkas Recruitment
Michael is an expert in Online Marketing for businesses of all sizes. His experience in Sales and Marketing in the Digital and Tech sectors began some 13 years ago at a Digital Agency providing website marketing solutions. He has since worked with well known brands such as Sage, MTV Europe, Daimler Chrysler and P&G, as well as being involved in a number of tech startups. Michael specialises in growing business through promoting and optimising websites using paid traffic, email and analytics, as well as building solid teams in sales and marketing functions.
Michael is currently involved in two companies, Web Behaviour Specialists (http://www.web-behaviour.co.uk), and Tulkas Recruitment (http;//www.tulkas.co.uk), as well as offering freelance Pay Per Click consultancy. You can follow Michael on twitter here: @mtheodoulou
Adam Baker, Founder, Blottr.com
Adam is a technology entrepreneur based in London, UK. Adam started his career straight out of school and did not attend higher education or university. Later in life, at the age of 28, Adam completed an MA in Digital Media from the London Metropolitan University. At 23, Adam was the UK's youngest publisher, responsible for a large media division for United Business Media before venturing out on his own and starting his first company. Adam has founded 3 internet companies, including his current business, Blottr.com. His previous companies are product comparison site NewNew.co.uk and the UEP group, a niche vertical search company. Adam founded Blottr.com in August 2010. Blottr is a user generated news service that enables anyone to capture, report, collaborate and discover news as they witness it, on mobile and web. In a relatively short period of time, Blottr has been the catalyst for citizen journalism in the UK, becoming the fastest growing news service in Europe. Adam is aged 37, a competitive mixed martial artist, a causal cook and a hopeless DIY enthusiast.