Towards Segment of One: consumer profile building from social media data.

Sep 29, 2016 · Charlotte, United States of America

Towards Segment of One: consumer profile building from social media data. 

The goal of every business  is to understand 

its customer as closely as possible to better serve, target, and market. In this presentation we will be discussing how we can achieve better customer segmentation 

by enriching the customer data base with social media data to build a better consumer profile.

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