Is anyone else sick of being told the key to SEO is to "Create Great Content" ?!?!
Marketers know it's true but simply saying "create great content" or "10x content" gives us little insight and direction as to what it really means to create "great" content - particularly as it pertains to a search engine's perspective. But here's a big clue: TOPIC MODELING
Join on us on 7/27 as presenter Nicholas Slettengren of Power Digital Marketing schools us on what it really means to create killer content and how leveraging the concept of topic modeling can give search marketers a serious leg up on the competition.
During Nick's presentation, you'll learn:
• What is Topic Modeling and why is it critical to modern SEO success
• How Search Engines evolved to this point
• How to identify real gaps in content that can make a huge difference in rankings
• What it means to truly and completely cover a topic
• The role of Artificial Intelligence and Machine Learning in today's search algorithms
- $15 EARLY BIRD - 6/22 - 6/30
- $20 STANDARD ADMISSION - 7/1 - 7/27
- $25 at the door
Parking Info: COMING SOON
Schedule: (subject to minor changes)
6:00- 7:15 Networking Pre-Party
7:15 - 7:30 Welcome and Intro
7:30 - 8:30 Nick Slettengren
About Nicholas Slettengren:
Nicholas Slettengren is as an entrepreneur by trade and digital marketer by evolution, with over 8 years of professional agency experience he has gained a national and global perspective on the evolving digital world and is a Founder at Power Digital. Over the years, Nick to develop a score of successful digital strategies for Fortune 500 companies from Pfizer to Proctor & Gamble as well as helping lean startups take flight. With a passion for digital strategy, Nick develops and customizes data driven digital marketing campaigns that positively impact his clients' bottom line.
About our Sponsors:
We're a curated co-working space, located in downtown San Diego. We're not specialized in any industry, we welcome any member that will be a great addition to our community, as we want to bring people together to foster better work/life satisfaction. We will host events, and workshops lead by industry experts, to make success attainable to our members. We offer flexible plans to meet our members' needs, shared office space, and executive suites for those who outgrow the coworking space.
California Fruit Wine:
The California Fruit Wine Company is an innovative urban winery that handcrafts wines and sangrias wholly from delicious fruits other than grapes - because why should grapes have all the fun? Since 2009, this San Diego County-based winery has helped beverage enthusiasts of all types break free from the constraints of grape-based traditions, by fermenting fruits like mango, pomegranate, cranberry and pineapple as a springboard for an ever-expanding selection of all-natural, refreshing fruit wines and sangrias. The company’s all-natural fruit wines can currently be found in select restaurants, bars, hotel resorts and grocery chains in southern California, Arizona and Texas, and - in summer 2016 - the company will the launch its ground-breaking online Wine Club at http://californiafruitwine.com/.
Power Digital Marketing:
Power Digital Marketing, a full service digital marketing agency headquartered in San Diego, was born from the "Big Agency" experience but we have taken our skill set and recreated a fresh, customized digital marketing solution for our clientele. By saying goodbye to standardized "cookie cutter" online marketing techniques we empower our clients by learning and understanding their business model online and custom tailoring only the best online marketing verticals to their campaign.
Searchmetrics provides the world’s leading search and content optimization platform – the Searchmetrics Suite. We provide our customers with a competitive advantage by helping them identify new business opportunities through exposing the content consumers are engaging with on industry and competitor sites. Improve relevance, boost conversions and reach the right prospects at the right time, with the right message. Only with the Searchmetrics Suite.