The UX Crunch Meets News UK

Jun 7, 2017 · Greater London, United Kingdom

Getting companies to embrace UX is a challenge.

When trying to drive a user-centric approach in big corporations, we are often met with "it works already, we've been doing it this way for years!" So how do we change this mentality? How do we show them the importance of UX and Design?

Welcome back to The UX Crunch, where we will be partnering up with News UK and La Fosse Associates, to discuss the importance of UX in breaking down barriers and changing the face of your company.

We'll be joined by:

Joe Frost – Head of UX and Design at News UK

Melanie Yencken - Director of UX at Schibsted Media Group

Leslie Fountain - Executive Director at Foolproof Agency

Jim Stevenson – CEO of Bletchley Group – Innovator & Digital Strategist 




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News UK - News UK tell the stories that matter by capturing moments and making sense of the world. They are the current publisher of The Times, The Sunday Times and The Sun newspapers, amongst others.

Having recently undergone a huge UX transformation their Head of UX and Design Joseph Frost will discuss how UX can become an integral part of a large corporate business and give his top survival tips for working within a large enterprise.

La Fosse - La Fosse Associates specialises in recruiting Technology, Digital and Change talent. They operate from the board down, on a contract, permanent, interim and executive search basis.

They have been one of the 100 fastest growing companies in the U.K. for three years in a row (The Sunday Times Virgin Fast Track) and have been voted in the top 20 Sunday Times Best Companies to Work for in the UK for the last five years in a row.

Leading La Fosse's UX/UI function is Rosie O'Donoghue. She hosts regular events to add value to the UX community by helping them to share ideas and grow their networks. She believes passionately that strong relationships are built on adding value wherever possible.



Wednesday 7th June 2017 @ News UK, London Bridge, SE1 9GF

Come along to The UX Crunch, where we will be exploring UX in the Corporate World. Hosted by News UK in partnership with La Fosse Associates, this is going to be an awesome event, offering some great insights into how you an learn to both implement and utilise UX within a large corporate structure. Through a series of talks you will learn how to engage the wider business in understanding the power of UX and the integral part it plays in a company's wider digital transformation.

Our speakers will explain the ways in which UX can change the face of your company, for the better. By embracing UX you can break down the pre-existing corporate barriers, allowing your company to grow, develop and profit. With space for up to 250, we would like to invite you straight from work for 6.30pm, to unwind with other UX and creative professionals at News UK's amazing offices next to London Bridge station. We will be networking from 6.30pm and talks will begin around 7.00pm and with food and drinks to boot, you are in for some excellent case studies and design predictions, jam packed with thought-provoking insights, so please book now to avoid disappointment.

Hiring managers are welcome, and if you are interested in hosting or sponsoring an event with us (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheUXCrunch and let’s get the ball rolling! We look forward to seeing you soon!!!



6.30 – 7.00: Drinks and Networking 
7.00 – 7.45: Intro and Talks 1 & 2 
7.45 – 8.00: Refreshments 
8.00 – 8.40: Talks 3 & 4 
8.40 – 9.00: Q&A 
9.00 – 9.30: Drinks and Networking



Joe Frost, Head of UX&D @ News UK

How UX&D work within News UK and survival tips for working within large enterprise.

Joe will be sharing the challenges UX&D face within a large structure such as News UK, highlighting the processes he has implemented to assure UX&D’s voice gets heard and their message lands within the business.

Joe has 17 years experience in publishing across digital and print media, and has worked for titles including GQ, MAXIM, NME and now News UK. Presently Joe runs the UX&D department which works across the Times, Sunday Times, and The Sun. Outside of work, Joe loves running, playing guitar and playing the occasional gig.

Melanie Yencken, UX Director @ Schibsted

Bringing 7 independent international UX teams together

Melanie is currently on a journey to transform 7 independent ux teams into a centralised single ux organisation.

In this talk she will discuss the challenges and lesson’s learned when;

- Creating a new design language and common component library for 50+ designers

- Managing cultural and language barriers

- Migrating designers into a new shared process and toolset

Melanie is an award winning UX Director for Schibsted Media Group, leading UX teams across 7 locations globally. In her spare time she is also the founder and coordinator of the ever growing group LondonTechLadies. For LondonTechLadies, Melanie facilitates monthly sessions focused on career development, confidence building, healthy work/life balance and building a professional network. Melanie is a true champion of women in digital. 

Leslie Fountain, Executive Director @ Foolproof

Shifting culture

A company that is 140 years old and has compliance and regulatory guidelines based on the days of print, have a lot of hurdles to get over to shift to an ‘agile’ UX design and iterate way of working!

Leslie will share the story of how a pharmaceutical, through working with a UX agency, started to shift its culture from one that was marketing led, to user and customer led. By understanding their perspective and pain points, Leslie will share how she helped them to shift from pushing products and messages to servicing real needs. As Executive Director at Foolproof Leslie has the luxury of combining her passion for human-centered design with helping some of the world’s biggest brands to solve complex design challenges. She feels fortunate to be leading and nurturing an international team which contains some of the best talent in the industry. Over the past couple of years Leslie has been working within healthcare, helping organisations transform their digital thinking and business culture.

Throughout her career Leslie has learnt from and worked with inspirational leaders who, like her, are driven to push the boundaries of experience design and give back to the communities they've learnt from. Because of this, Leslie is a regular speaker at industry events, sharing her stories and experiences, and is an active member of SDN UK, UXPA and BIMA.

Before Foolproof Leslie was the Joint Managing Director at System Concepts, where she helped to build their UX team and worked with clients such as Amadeus, Microsoft and the New York Stock Exchange. She loves playing ice hockey (like a true Canadian), skiing, running, gardening and is an urban explorer!

Jim Stevenson, CEO @ Bletchley Group

UX Led Digital Transformation

Jim will discuss UX led digital transformation, detailing the typical challenges organisations and senior stakeholders face and offering examples of how UX can overcome these.

Jim is the CEO of Bletchley Group, an International Digital Growth Consultancy focusing on Digital Strategy, Innovation and Transformation (Marketing, Product and Technology) and is Founder and CEO of Tech Startup Machine, advising and mentoring Entrepreneurs to realise their dream. With the creation of new management and product development techniques, Jim has spent 17 years helping organisations to implement these, identify opportunities and build an internal capability to maximise these techniques leading to business and revenue growth. He was worked across industry sectors with large and small organisations such as News International, The Guardian, M&S, BUPA, RBS, Bacardi, Selfridges and startups such as Medicine Africa, Pact Coffee.

Event organizers
  • The UX Crunch - London's Largest UX Networking Event

    UX Crunch  For more information follow us on twitter @theuxcrunch or check out our website  The UX Crunch is London’s largest user experience, networking events and conferences monthly. User  experience is one of the hottest debatable subjects within the digital world with networking and  learning key to UX professionals keen to develop their careers.  In a contr...

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