The science of translating web performance into revenue for marketing campaigns

Sep 6 - 7, 2017 · Atlanta, United States of America

About: 

In this session, we will discuss how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance.  In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc.  In today’s world e-commerce is also laser-focused on exit rates.  We will discuss the metrics and data science underlying exit rates, campaign path analysis, and how savvy retailers are using web performance IT metrics to drive marketing.

Speaker: 


Event organizers
  • Atlanta Web Performance Group

    Meet with other website developers, designers, system administrators, and business people who all want to improve the user experience, lower abandonment rates and raise conversation rates by making their websites fast! Other Web Performance Meetup Groups:

    Recent Events
    More

Are you organizing The science of translating web performance into revenue for marketing campaigns?

Claim the event and start manage its content.

I am the organizer
Social
Rating

based on 0 reviews