Title: The Nightmare Before Content
Speaker: Steve Floyd
Description: Getting teams to communicate during a redesign or major site migration can be a major clusterfail. Company structure, outdated systems, and egos can all get in the way. Even with more and more companies adopting lean principles and design thinking, the vast majority still struggle to document and implement a basic content strategy. There is another way, and it doesn't suck.
This talk will provide the following actionable takeaways:
- Where and how communication breaks down among most UX teams (and how to overcome it)
- How to get key stakeholders to communicate their insights and value in a centralized, constructive and distilled manner
- How to integrate critical SEO considerations without completely mutilating your copy
- Specific tools, resources, and proven processes to overcome these common woes
6pm - 6:45pm Networking. PIZZA, beer, wine, and soda provided.
6:45pm - 7pm Announcements
7pm - 7:45pm Presentation
7:45pm - 8:15pm Closing remarks
8:15pm Clean up :)
RSVP required. This is a secure building. If you sign up last minute, make sure to alert Misty through meetup.
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