The MarTech Summit Hong Kong

Feb 3 - 4, 2021 · Central And Western District, Hong Kong

The annual gathering of 220+ Savvy Marketers, as well as senior level professionals from Technology, Digital, Strategy & Innovation fields, together we aim to break the old cycle, stimulate innovative ideas, and facilitate fresh collaborations via workshops, roundtable discussions, 30+ case studies, 1-2-1 meetings throughout the 2 days event.

220+ attendees, 50 speakers, 30+ case studies, 4 themed tracks, 85% senior management
80:20 ratio of industry participants, 4 executive workshops, 100 brands, 150 1-2-1 meetings arranged
The only MarTech focused summit in Hong Kong.
https://www.themartechsummit.com/hongkong

4 Themed Tracks:
Digital Transformation
01. The Roll of Marketing Leaders
02. New Partnerships
03. Cross-functional Collaboration
04. Impacts of 5G, AI & IoT
05. GDPR Transforms Digital Marketing
06. FinTech & Blockchain

Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
07. Various of Social Media Tools

Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
05. Online Data vs. Offline Experience
06. Impact of Machine Learning
07. Measure Marketing Outcomes

Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
05. Managing Customer Experience with New Technologies

50 Speakers, Confirmed speakers include:
- Chief Marketing Officer & Chief Strategy Officer, Multek
- Head of Digitalisation, APAC, Schindler
- Director of Marketing, APAC, Pearson
- Head of Digital Transformation & Innovation, The Great Eagle
- Group Head of Digital Marketing and Analytics, CompareAsia Group
- Head of Corporate Marketing, United Asia Finance
- Regional Head of Business Development, Partnerships Asia Pacific, Global Digital, HSBC
- Senior Manager Social Media, INFINITI Global Marketing, INFINITI
- Assistant Vice President, Digital Marketing, Blue by AVIVA
- General Manager, Brand Development, HK Express
- Director, Marketing Asia, Emerson
- VP of Operations, Meitu, Inc.
- Head of Marketing, Food Panda
- Chief Marketing Officer, Invest Hong Kong
- SEO Lead, Asia Pacific, HSBC
- AD, Digital & Content Marketing, Customer Office, AIA
- Head of Digital Transformation, Asia, Arcadis
- Chief Digital Officer, Dah Chong Hong Holdings
- Head of Marketing Insights & Analytics, APAC, BlackRock
- VP Marketing, Asia-Pacific, Otter Products
- General Manager, Global Marketing, Hong Kong Airlines
- Head of Digital Transformation and Revenues, Bluebell
- Head of Content, MoneySmart Group
- Advanced Business Analytics, Senior Manager Programs, BASF
- Digital Marketing, Rosewood Hotel Group
- Director, Digital Marketing, South China Morning Post
& more...

Event organizers
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