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The Marketer’s Guide to Selling Content Strategy

Sep 13, 2016 · Portland, United States of America

It’s the never-ending discussion across the socialsphere (in content strategy circles, anyway): What is the best way to sell content strategy—to clients and our teams?

(“But content strategy is not just about marketing!” your mind screams. It’s okay, relinquish your pitchforks just for this evening.)

In this talk, Katie will share perspectives from the agency side to look at the question in a new light (hint: from the inside out) and explore how to get buy-in to drive project and team success. We’ll talk about what it means to build flexible frameworks, compile the right toolkit, and be an all-star advocate for yourself in a predominantly design-first world.

WHEN: Tuesday, September 13 | Doors at 6, Talk at 6:30PM

WHERE: Cambia Health — Great Room at the 100 Park Square

WHAT: A brief presentation followed by discussion

WHO: Katie Del Angel, Content Strategist (@katiedel


Katie Del Angel is a content strategist with a marketing background and a penchant for great UX design. She is passionate about bringing order and structure to teams to help them leverage content effectively. Most recently she developed a content and commerce framework for B2B and B2C brands with Copious, a digital agency in Portland, OR. Before that, she wrangled a cross-departmental team of content contributors at Connective DX to fuel the inbound marketing engine. When she's not tinkering with words and spreadsheets, she's spearheading the CS PDX Meetup group and rallying an underground Cheese Club. 

A big thank you to Cambia Health Solutions for hosting this meetup!


Cambia Health Solutions is a family of companies creating simple and personalized health experiences for people and their families. 

A special thank you to VanderHouwen & Associates for providing refreshments!


VanderHouwen is a premier IT recruiting firm headquartered in Portland, Oregon.  VanderHouwen has recruited and placed thousands of local technology professionals since being founded in 1987.  Woman Owned and a nationally certified WBENC organization, VanderHouwen is committed to providing outstanding service in a straightforward, ethical, highly personal and always responsive manner. 

Event organizers
  • Content Strategy PDX

    "Content Strategy" describes the strategic approach to identifying, planning, collecting, creating, distributing and governing content. People interested in "Content Strategy" will likely be involved in the fields of communication, marketing, advertising, web design, web development, interaction design, information design, copywriting, search engine marketing, and... perhaps others... I would...

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