You can have a great product, the perfect experience, or a great idea, but if you can’t tell people why they should be interested, they won’t be. It’s no longer enough to be able to pull facts and figures together to make your point, you have to be able to tell the story of why anybody should care. This workshop will look into how stories are structured, the key elements that are involved to keep the attention of an audience, and how you can use this knowledge to tell your story better
Experience Haus at the Matter Of Form Offices – Unit 4 - Galaxy House, 32 Leonard Street, Old Street, London, EC2A 4LZ.
If using Old Street station, please take Subway 2 and then we are just a 2 minute walk from there.
Jon White is a user researcher working at Bookatable, a market leading restaurant booking service recently acquired by the Michelin group. Prior to moving in-house with Bookatable, Jon worked for GFK, a global market research consultancy and worked on user testing programs at American Express, AstraZeneca, Amazon, and more.
With over ten years experience in the hospitality industry and 3 years working as a researcher, he is adept at asking the right questions to get the best outcome for everybody. His goal is to take the chaotic mess that is user feedback and distill it into actionable insights explained clearly and concisely. By the end of this workshop, Jon will have shared with you his basic building blocks for conducting effective User Research.
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