Technical Communication & Content Strategy: Same Game, Different Name?
Where does the line disappear between technical writing and content strategy? Join us for a lively discussion between three panelists including Emily Diffenderfer, Technical Writer Manager at MailChimp; Brett Howard, Content Strategist at State Farm; and Paris Desnoes, Product Communication Specialist at RouteMatch Software.
We’ll discuss whether you should develop a content strategy for technical content, uses of technical content beyond user assistance, and transitioning from technical communication into the broader field of content strategy. We’ll also discuss how technical communicators can work with content strategy teams to make content more consistent and reusable within organizations. Bring your thoughts, experiences, and questions to add your voice to the conversation in our Q&A session.
This event is brought to you by Content Strategy Atlanta and STC Atlanta.
6:30-7:00pm Networking (light food will be provided)
7:00-7:15pm Intro & Announcements
7:15-8:15pm Panel Discussion
Parking is free at the venue.
About the Panelists
Emily Diffenderfer mentors technical content producers at MailChimp. She champions content audits and style guide whip-crackery to improve Knowledge Base content on the daily. Follow MailChimp's Technical Content and Testing Team at docmakers.mailchimp.com.
Brett Howard is a Senior Content Strategist at State Farm. A Certified Usability Analyst (CUA), he works at the intersection of User Experience and Content Strategy. He loves talking agile methodology, style guides and UX. Find him on Twitter at @bhmktgwriter.
Paris Desnoes is a Product Communication Specialist at RouteMatch Software. Paris holds a Master of Arts degree in Journalism and Mass Communication from the University of Georgia, and a Bachelor of Arts degree in English from the University of West Georgia.
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