Tech SEO and Strategies

Nov 4, 2021 · London, United Kingdom

Tim and I are pleased to announce our first in person Search London since March 2020 which sill be on Thursday, November 4th.

The Trainline are sponsoring and hosting us at their offices:

Doors open at 5:30pm and we have the space until 9:30pm.

The Trainline will be providing pizza and drinks.

Trainline is the leading independent rail and coach travel platform selling rail and coach tickets to millions of travellers worldwide. Customers can seamlessly search, book and manage their journeys all in one place. They bring together millions of routes, fares and journey times from more than 270 rail and coach carriers across 45 countries. Their aim is to make rail and coach travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices.

We have two different talks in stall for you on November 4th. Tech SEO and SEO Strategies.

David Lewis and Serena Pearson will be sharing their insights with us at the Trainline.

David has worked in SEO for 6 years, 3.5 of those at Trainline where he is the Senior Technical SEO Manager and has established himself as the in-house specialist on crawl optimisation, SEO and JavaScript and landing page performance. David works across the entire business from SEO and engineering through to growth marketing and platform operations to enable growth and drive performance. David is an advocate of personal development, loves working out in the gym, meditating and restrictions permitting, travelling the world.

David will be talking about "You Deleted How Many Pages? 130M! And Here’s Why"

In this talk David will tell the story of Trainline’s multi-year crawlability project code named Black Widow. Listen to the story of why millions and millions of pages were deleted, the results that followed and what we learnt along the way.

Serena Pearson, better known as ExcelDaddy in the Twitter-sphere, has been tearing up the SEO game since 2015. She’s recently joined FinTech thinkmoney as SEO manager to lead organic search efforts, where she also shares her enthusiasm for fun facts.

Serena will be talking about "Setting up an SEO Strategy from Scratch"

Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.

If you cannot come in person, do not worry, RSVP and you will receive a pre-recorded version of the talks. (we are not able to live stream on the night).

If you are coming in person, please message us to confirm your attendance (replying back to the email we send).

When attending the event please wear a mask to help prevent the spread of any virus.

See you soon.

SEO JO and Tim

Event organizers
  • Search London

    Search London is a meet up group which aims to bring those who work in SEO, Social and PPC together. Events are organized every 8 wks and members are from a mixture of agency, client side and start ups. It is an excellent opportunity to meet fellow search professionals and catch up with the latest news in the industry. Many speakers at Search London are well known names within the industry who share their insights in the world of search. It is also a chance to meet with these people and learn the lates

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