Surveys that work: A practical guide to designing better surveys // UX Book Talk

Sep 6, 2021 · Copenhagen, Denmark

E-meet Caroline Jarrett and hear the story behind the book 'Surveys that work: A Practical Guide for Designing Better Surveys'

Surveys are often the method that our colleagues and clients ask for, but they can be remarkably tricky to do well. Come to this talk to hear about the Survey Octopus, a way of thinking about the issues that will help you to deliver a survey that you can use to make decisions.

Zoom Link:


- Presentation of CPHUX and format

- UX Passion Talk by Caroline Jarrett

- Burning questions from you

- Group discussion with Caroline Jarrett


Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Buy the book here:


Caroline Jarrett

Forms and survey specialist at Effortmark Ltd

Caroline Jarrett works with organisations to help them make their forms easier to fill in, and business processes that include forms more effective. Her research into how people understand and answer questions on forms led her to investigating the literature on survey methodology, and so she now also works on the design of surveys.


Twitter: @cjforms


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Where will the webinar happen?

We will be using Zoom for this event, you can participate both via your phone or your computer. If you're using your phone, make sure to download the app before the event.

Can I get the recording/slides afterwards?

Yes, all of our members have access to our Webinar Library, which will be uploaded shortly after the event.



By participating you automatically give CPHUX permission to record the webinar with the intention of using it for internal self-improvements and for all CPHUX Core Community Members.



CPHUX is the largest UX Community in Copenhagen. We bridge the gap between UX Designers and business. Create transparency around UX and unite the amazing designers which are in our eco-system. We support and embrace all UX initiatives, so feel free to reach out for future collaborations.

Event organizers

    Ladies that UX Cph is merging with CPHUX. We believe we can make more impact by uniting the two UX communities, therefore is this group now called CPHUX. CPHUX is focused on UX designers in Copenhagen. Our main agenda is to bridge the gap between companies, unite designers, create transparency around UX, by doing this we raise the industry standard of UX design. Follow CPHUX on Facebook here If you're a Lady, join the Ladies that UX Facebook Group https://www.face

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